The Museum of Tomorrow, in the city of Rio de Janeiro, was awarded for the third time the Leading Culture Destinations Award, considered the Oscar of museums. In 2022, the Brazilian institution was awarded in the “Digital Experience” category. The ceremony was held on April 7th, in Berlin, Germany. The Louisiana Museum of Modern Art in Denmark and the Garage Museum of Contemporary Art in Russia were also in the running.

This year, the Museum of Tomorrow was awarded because of the increased public access to its content through digital formats. This was done because of the covid-19 pandemic. For example, in just one year, the institution produced more than 80 hours of digital programming, including reflections about the new coronavirus.

“This award is a recognition of the Museum of Tomorrow’s dedication and connection with its audience, regardless of where they are. During the pandemic, (…) we provided quality content for information, reflection, and to promote the transformations we want for tomorrow”, said Ricardo Piquet, Executive President of the Institute for Development and Management (IDG), the organization that manages the Museum of Tomorrow.

What is the Museum of Tomorrow?

The museum inaugurated in 2015 seeks to be an environment that brings ideas and questions about the time of major change that we living in. The museum also proposes to explore different paths to the future. As the museum’s official website says (in Portuguese), “Tomorrow is not a date on the calendar, it is not a place we are going to arrive at. It is a construction in which we all participate, as people, citizens, members of the human species.”

Sources: G1, Leading Culture Destinations Award, Revista Museu, and the Museum of Tomorrow website

Questions

1) Which statement is true?
a) It is the first time that the Museum of Tomorrow is awarded the Leading Culture Destinations Award.
b) The Museum of Tomorrow increased its capacity to physically receive its audience.
c) The Museum of Tomorrow produced more than 80 hours of digital programs in one year.
d) The Museum of Tomorrow has already received this award five times.

2) Which museums have you visited? Which one have you liked the most and why?

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